Culture is
communication and communication is culture. Here the question arises that are
we communicating because of our culture, or because of communication culture
developed?
When people
started interacting, exchanging their thoughts, this is we can call as
communication.
And when
they started to develop the way of life, language, habitat, their sacred things
it become their culture. We cannot say that what is first? But these both are
very important factor of human beings life.
While
communicating culture plays very important role in it. The relation of a spoke
person with another person or masses is totally depending upon the cultural
backgrounds of that person or masses.
There are
some words in English language that means the same but use differently in
different societies. For example, the word hood means the front side of the car
used in Europe where the word bonnet, means the same used in India and US.
When we talk
about the Indian society there is huge importance for culture in day to day
life. Our writings in media should not hurt anyone’s emotions.
Senior
family member passes the traditions to the junior members of family. This is
transformation of culture. This happens because of communication.
While
creating media related writing we should always consider the local aspect of
the words that we used. They might be unknown for the readers.
There should
not be clash of meanings. Otherwise people take offence and become aggressive.
You cannot
write in high English when your target audience is rural people. Even writing
in their own language you must know the background of that society. That’s why
while creating context for television, internet, radio and newspapers, culture
is communication and communication is culture means a lot.
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